Now we all know it’s not right to judge a book by its cover, or a wine by its label for that matter… BUT these freaking labels defintely do their job: make you want to drink what’s in the bottle. In this case, I’m gathering it’s Liquid Pitbull!

Whoever Luchador wines hired to design these didn’t go wrong… these Aussies rock and I love them that much more for it. In today’s day and age it’s harder and harder to differentiate on the shelf so great design surely helps regardless of what’s in the bottle. But I have to admit, I’m an aesthetic sucker so I’d definitely give them a try based solely on the labels.

Are they screaming FRUIT EXPLOSION, MEGA EXTRACTION, ANTI DOPING COMITTEE, and OAK OUT THE YINYANG? OUI Monsieur!
Do I care? Non Monsieur.

Too bad I haven’t been able to find them here in Germany!! HELP!

Inferno

Gato Loco

El Diamante

Temblor

The description on the importer’s site (The Grateful Palate) was muj originale:

Big and burly with a meaty, beefy nature, this wine is like a classic Barossa Shiraz with a steroid injection. Four different Luchador characters appear randomly on the front labels. We are introducing 4 new characters with the 2008 vintage:

Luchador “Inferno” loves crab cocktail, tangerines and Baked Alaska. His favorite scent is Heiress. Prefers Roumier to Rousseau.

Luchador “El Diamante” rubs spicy peppers in his eyes and has had five wives. The hammerhead is his favorite shark and he loves spooning.

Luchador “Temblor” is proud to have been Client #10, is addicted to dumplings, and belongs to the Rosicrucian Order. He hates leprechauns and biting his cheek.

Luchador “Gato Loco” is a world-famous orchid collector. He owns four iPods and believes vinyl is for weenies. He never buys water or women.