Blog left and blog right, it seems even 90 year young Ms. Miller has a blog and one for Fido to boot. Yes we love Ms. Miller and Fido is such a darling, who wouldn’t want to see him in various poses and wearing Ms. Miller’s dusty hats?

It wasn’t an easy decision to start this project. With the main question being “Does the world really need another blog?”. And if I chose to produce my own, all I knew was, I didn’t want to do what everyone else was doing. Eventhough I respect GaryVee and all he’s done when it comes to wine blogging, I couldn’t support his “Just buy a cheap flip-cam, sound – well sound, OK maybe sound is kind of important – and just talk about your passion.” attitude. I agree with the passion part but couldn’t support the quick-and-dirty look that is just so ever present in today’s blogosphere… fuck how I hate that word!!! And who’s to say that anyone talking into a lense is interesting regardless of the budget they have? Today’s TV shows, which have budgets may I add, are producing pure Scheisse.

So once I knew what I definitely didn’t want, it came down to “am I even able to?” Written blogs are one thing but video’s another. So after shooting a pilot I decided to take the plunge.

Now we get to the fun part: Everything was just so natural and easy without the pressure of producing for the long run. Would this continue? Is the concept right? What’s missing? What should we be taking away? Would the A.I.S., one of the world’s longest standing and traditional sommelier organisations be offended by my view of the wine world and revoke my diploma? Once all the Q’s started, I knew through experience that this would be our largest hurdle if we continued to bombard myself with “ifs and whens”. So before I even began, it was back to basics already. Upon which I decided:

1. I can’t do this with strict commercial intentions.
2. The shows can’t be rehearsed.
3. Themes will be chosen and just run with “on the fly”.
4. The word “FUCK” is allowed.
5. I can’t be afraid to offend traditionalists.
6. The project has to have artistic merit.
7. Music can’t just be a gimmick.
- and last but not least -
8. It has to be fun!

And that brings me to where I am today: ready to go online with the first show on September 15 and a “who cares” attitude with what will come. It’s so funny because it’s exactly this attitude which has brought on the postive feedback to date, and I haven’t even produced a show yet. So it’s definitely something worth pursuing without being cramped about the whole thing.

So with that in mind, I will continue producing till I can produce no more in hopes of coming out a better person by the end.

The question remains, “Does the world need another blog?”… I tend to think so and hope you do as well.

Keep on keepin’ ON!

Finkus